So what are those myths? Here are five:
Myth 1: Most businesses fail within two years. False. Depending on the source and the time period, the number of businesses that survive to their fifth year hovers around 50%. And that includes counting as failures those business that were sold, closed for personal reasons, and discontinued after accomplishing the desired outcomes.
Myth 2: Entrepreneurs are born, not made. A genetic argument. For some reason, people want to believe that entrepreneurs are individuals born with a gene that makes them entrepreneurs. But why stop there? Let’s find the accountant gene, the dishwasher gene and the office manager gene. We can conduct the tests on all 12-year-olds and then based on the genetic findings, we can guide them to their genetic destiny. Entrepreneurs are made.
Myth 3: Entrepreneurs are risk takers. Yes, they are. Calculated risk takers. They size up an opportunity, evaluate the factors that can lead to failure, identify how to neutralize those factors, and then if that makes sense, launch a business. The risk takers are those preparing themselves to take a job with a corporation.
Myth 4: Large businesses create the jobs in America. False. The Kauffman Foundation, in a recently released study, compared start-ups with existing businesses from 1977-2005. On average, start-ups create 3 million jobs each year. Existing businesses, on average, lose 1 million jobs annually. And more important, the study found that during recessionary years, job creation at start-ups remains stable; while for existing businesses the pattern was downward.
Myth 5: The most productive economic strategy by a community is to attract existing businesses. This is often referred to as the “rob thy neighbor” strategy of economic development. Find a business in another community, bribe them with taxpayer dollars to move to your community, and as a result they will bring jobs and wealth to your community. Never mind the fact that it destroys many lives in the other community. If you are looking for an example of success using this strategy, look no further than Mississippi. They originated the “rob they neighbor” strategy back in the 1930s.
If we are to change the product, we as a community need to embrace a culture of entrepreneurship. And the very first step is through educating our youth.
No student in our community should graduate from high school without a course in entrepreneurship. We need to realign our government and community institutions so entrepreneurship becomes a priority, not a desire. And we need to make sure that our precious tax dollars dedicated to economic development are directly invested into programs that assist individuals who can launch a business with great success.
We cannot afford another decade of economic decision making based on myths. We need to make a change and make it now.
Luz
The Thought Provoking, Irreverent Pearl Necklace Grandmother of the 21st C. Paradigm Shifter, Poet, Storyteller, Marketer, Visionary, Blogger, Coach. Mrs. Fire
“50/50 The Magic of the Middle Line”, Experience Coaching”
Founder Soul Hangout & Co-Creative Circles of Coherence, Soul Mastermind Groups. Consciously Connecting & Combining Intelligence with a touch of “Curry”. The 7 “C”‘s of the 7 Condiments of Cooperation

Ari Galper, the Pioneer Visionary Sales Guru of the 21st C, who dared to bring truth and humanity to the sales equation." Luz is a precious gift to the world. She has single handedly changed hundreds of lives of our Unlock The Game Inner Circle members.
She has an effortless and natural ability to help people see the truth of why they are struggling and then provide a logical path to happiness, authenticity and success. If you get the chance to work with Luz (I know she has a long waiting list of clients), then grab it while you can!"
Suffice it to say, Luz, that you are on my “Top 10 List of Love & Power-filled Women Role Models”. You delightfully epitomize a woman who seamlessly blends ’spirituality’ with Divine power and fun humor…a far cry from the dour, pious saint of yester-century! A new breed of spiritual personification is permeating our present century, and she wears a huuuuuuuuge smile! Thanks so much for being one of her faces!
I especially want to single out Luz Aguirrebena. I’ve only spent a couple sessions with her on the mindset chat forums but can say that these two hours have been worth the price of the entire system. Her suggestions and serving cold caller coaching have adjusted my approach to one of a much more confident, calm, Luz is a true jewel: compassionate, direct, loving, and ever so knowledgeable
What was most exciting about our time together was that Luz is an acute listener and clearly articulates what can be difficult and nebulous ideas or theories in a way that I could understand and take away with me.
Anyone who senses that he or she has some kind of barrier or confusion around an issue would benefit from a session with Luz who quickly and painlessly escorts you through the Mystery in which you find yourself, shows you the highlights and helps you move on
Luz is a keen and perceptive coach, an honest partner and resilient manager. She is ably and ideally suited to focus her cohorts and clients on the important things in business, in a relationship, in life and in our hearts. She is valued and cherished by those around her as a person full of love, sympathy, concern and a practical nature that values simple, compassionate, common sense based solutions to the most intimate wrenching problems we face. I know this because she helped me through difficult and daunting times
That connection with life that one achieves conversing with you is a wonderful feeling!…time stops and one minute becomes an eternity…Difficult to express it in words…You have a gift to connect the other person with with his or her most profound being and revive situations that come back to clarify themes of the past and position them back in a more balanced and sane place in their lives.
My personal experience by your side has been very powerful and I believe you have given me many tools to work in my personal development!!!
From my earliest memories of Luzma’s guidance, to my most recent, she has always been confident in her insights, but equally confident in my ability to determine what I need. I’ve known Luzma as long as I’ve known myself because she has taught me how to learn and embrace who I am.
I could think of no better way for Luzma to spend her time than as a life coach. She has always provoked a natural exchange, often by those who are in need of support most but unlikely to share it with friends or family. By Luzma being so sure in her own skin, the apprehensive gravitate toward her and they too lose all inhibition—I’ve seen it! If given the opportunity to expand her coaching, she will help countless more people reach their potential.
I am very thankful for everything you did for me during my divorce. It was difficult and painful to accept. You taught me how to express my emotions without drama.
I’m in awe of her abilities and effect as a counselor or coach. When Luz articulates her insights about psychological or spiritual concepts that I’m already familiar with, she does it with such a lightness and a clarity that these concepts become new for me and, somewhat ironically, bring on a relieving stillness. Following her train of thought has often enabled the transformation in me that I was struggling for but could barely imagine. It’s very much like Dante describes the effect Beatrice has on him in The Paradiso. Without any emotional or intellectual struggle or physical sensation, by following Luz’s train of thought, my perception of the world and myself is suddenly . . . different. . . . and easier
I was thinking about you over the weekend and about how passionate you are about what you do. I truly believe that you are a success because you have taken your passion and made it your life




August 9th, 2010 at 7:59 am
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August 19th, 2010 at 9:41 pm
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May 31st, 2011 at 4:51 pm
thanks for posting,i like it
November 28th, 2011 at 2:46 pm
this is very inetresting, I always thout that start ups create more jobs than big and old compagnies. thank you for your will to tell people that not everythig what we’re told is true. we forget about it too often.