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Open Letter to my Ideal Client

August 20th, 2008 6 Comments » Filed under Letters

Dear Client:

You and I haven’t met yet. At least not in a person to person mode. I have been thinking about you for a year and a half now. Well, let’s put it this way, I have actually been waiting to meet you for the last 48 years… I know, it seems like a long time.

Now I understand why. I was busy gathering enough tools along the way to be able to share and assist you. I had to enable myself to speak with the voice of my experience.

Believe it or not, looking back, connecting the dots backwards, it all makes sense. There is wealth in every moment. Every moment gave me a new piece for the puzzle of our common human nature. Every moment helped me collect a new set of integers I can now put at your service.

If I wanted you to materialize in my life I had to prepare myself. I had to be able to walk my talk. Otherwise, my help would not be transformational…and what we need, you and I here, more than anything, is the power of transformation.

So, for the last year and a half I have been not only thinking about you but also focusing on your needs. Your sorrows, your joys. Your dreams.

Now, after learning further who you are and how to communicate with you, I visualize You are my fellow human being, open to work on the voyage of your life.

You are awakening to a new way of doing things.

You know somehow that being more spiritual only means being more human.

You are open to exploring in the most hidden corners of yourself to find the truth, even if it hurts.

You are open to acquire the courage to call a spade a spade, out loud.

You are willing to take action to change what’s necessary in your life because deep down you believe you do have the power to achieve it, provided you work with your thought process, aligning your thoughts. Taking responsibility for yourself.

You are open to devote time and energy into this burning desire that’s propelling you to change.

The power of humility and vulnerability makes sense to you.

You are ready to recognize and discard those elements in your life that are impeding your life purpose to manifest.

The concept of “living in the present is history in the making” appeals to you. You are the maker.

I am so thrilled you and I are going to meet at last.

All that said, you need a little help. A lot is very new for you. It’s true, you are the master of your own destiny, It’s about mastering it. What does it mean? you have to learn to discern. To put the pieces together. That’s no small task. That’s your part. Your 50%. Your responsibility.

My part?

logo-english-8-26-2250 50 Coaching The Magic Of The Middle Line


I will give you the other 50%. We’ll met in the middle. I will walk with you while you write your history in the present. The one you want to write. The one you need to write.

The one with the set of integers of your life purpose.

Let’s imagine you have to go on a journey to the bottom of the sea. You have a burning desire to do this, the certainty you have to embark on this journey because you will find important treasures that belong to you and you are looking for. You are very excited and humbled by the anticipation of the experience. You are also a little overwhelmed and scared.

The moment of truth. Perhaps it is, after all the most important decision of your life.

Unknown territory my captain!

You need a guide. A person who is familiar with the bottom of the sea.

Somebody who will help you become familiar with the bottom of the sea.

Somebody who knows the territory.

A great part of the process is what unites us as human beings. The shared passion for the journey. The human need to relating, naming and confirming the steps. Drawing the map together.

A great part of the process is to strip away the drama and exchange it for the enjoyment of what it is.

I commend you for the courage to take action. I commend you for your determination, by your blind faith to go through the unknown.

I love the bottom of the sea. I spent more than 40 years there, as my ex husband says, It is my favorite place. I used to hang out there most of the time in constant exploration, when most people were not interested in knowing anything about it. Now, things have changed. More people are interested in exploring that territory, and it turns out I it’s a familiar territory for me. I am an expert guide. You can hire me for the job.

There is nothing in the world I would rather be doing. Guiding you to the bottom of the sea is my passion. A repeated pilgrimage to find the treasures that will give you back the most valuable parts of yourself.

Now, where do we start? That place may be vast and confusing. We have to go slowly.

We’ll go together with one specific task.

I have come up with an idea to get you started. Something simple and concise that you are longing to resolve. Think of an issue that is bugging you enough to make you feel like walking with a hole in your stomach or a knot in your throat. Derived from your relationship with somebody or something. You want to get rid of it. PRESTO! It’s time for it to go away.

Maybe you regret something was left unsaid; Maybe you are angry or frustrated because you didn’t express yourself. Maybe you want to set the record straight. Maybe you need to assert yourself.

The issue whatever it is, can be resolved by simply writing a letter.

Letters are powerful healing tools. Gary Halbert the legendary copywriter said:

“There is no problem in life that cannot be resolved with a good sales letter.”

I say: “There is no problem in life that cannot be resolved with The 50/50 Letter.”


Well, this issue that’s bugging you is a relationship with somebody dead or alive, an institution in the past or the present. It involves other human beings. You want to resolve it. You want to set the record straight. Mainly in your mind. Take your 50% of the responsibility and leave the other 50% with the other part.

The 50/50 Letter

will be a letter addressed to one or more human beings with the purpose of meeting them in the middle line between the 50’s. That place has the magic of balance. You’ll decide if you want to mail it or not. The result of writing the letter will be not affected by that.

50/50. Just pay attention to the numbers. See the balance?

I’ll coach you to write that letter. We’ll meet once a week on the phone, we’ll exchange emails, until it is ready. You decide if you send it or not. By the time we are done with the letter, you will be free of that feeling.

  • The hole in your stomach will be filled, or the knot in your throat will be untied.
  • You are going to be able to move on from that episode of your life that’s interfering with your growth and progress.
  • Furthermore, we’ll utilize that episode to move on. We’ll find the light underneath the ashes of the conflict. The treasure that’s lying at the darkness of the bottom of the sea.

As a result, you will have a map to the bottom of the sea.

The best part is that next time you want to go back, you will be able to go by yourself. You will know your way.

You will have the tools you need for the journey. The territory will become familiar for you. .

In order to write the letter we’ll determine together how much time we’ll need to accomplish the task. I estimate we need a minimum of 4 weeks and a maximum of 8 weeks. Depending on the issue.

That’s why I am so thrilled to be able to walk this path with you. I know you are going to fall in love with the bottom of the sea. I know that on the way back, you will start taking charge of your own destiny.

To resume, I have to tell you that even though I am an expert at the bottom of the sea, this is unexplored territory for me. I have done the journey with numerous people throughout my life. However, this is my first time with you. I also am a little scared and overwhelmed. and at the same time very excited and humbled by the anticipation of the experience. I will share the gift of my own vulnerability. That’s the meeting point.

Our shared humanity. The middle line. 50/50

Here are some examples of letters that you may want to write:

To your ex spouse for the sake of the children.

To a parent.

To a child.

To a boss or a partner.

To a friend,

To your ideal client.

To your left brain.

To an institution.

You can add your own personal one to the list.

When you are ready to start your letter, contact me. We’ll chat for a few minutes to see if we are a fit for each other and we’ll go from there.

Here is to you.


P.S. I included the Steve Jobs commencement speech at the University of Stafford , because of its immensely inspirational value. The relevance to the idea of connecting the dots backwards and following your heart. Enjoy it.


The Thought Provoking, Irreverent Pearl Necklace Grandmother of the 21st C. Paradigm Shifter, Poet, Storyteller, Marketer, Visionary, Blogger, Coach. Mrs. Fire

“50/50 The Magic of the Middle Line”, Experience Coaching”

Founder Soul Hangout & Co-Creative Circles of Coherence, Soul Mastermind Groups. Consciously Connecting & Combining Intelligence with a touch of “Curry”. The 7 “C”‘s of the 7 Condiments of Cooperation

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